Baltmet Promo

BaltMet Promo

To contribute to the regional branding and identity building, Helsinki launched preparations for the BaltMet Promo Project in the autumn of 2007. Two years later, in September 2009, the project was granted EU funding of EUR 2.8 million from the BSR Programme for the two-year pilot phase, 2010-2011. Helsinki submitted a follow-up project proposal called Baltmet Brand-Id in March 2011 to the Baltic Sea program call.
The project aims to attract tourists, talents and major international investment projects to the Baltic Sea Region. Three areas of pilot projects will be implemented as a test run for a lasting joint promotion. All this will be accompanied by a permanent policy dialogue among key opinion leaders and decision makers from the region, facilitated by Baltic Development Forum as one of the project partners.
The project is carried out in partnership of the cities of Helsinki, Berlin, Riga, Vilnius and Warsaw, together with their local partners from development agencies and universities. The project is supported by associate organisations from Copenhagen, Malmö, Oslo, St. Petersburg and Tallinn. In addition, 25 other associate organisations – including Baltic Sea Region networks, national investment and tourism promotion agencies and cultural institutions – have expressed their interest in supporting the project.
BaltMet Promo co-ordinates horizontal activities related to ”regional identity building” as part of the EU Strategy for the BSR. This means in practice working for the project goals and finding actively synergies with other regional stakeholders. The collaborative working method of BaltMet Promo is based on multilevel governance between actors of the Commission, state level and local level; and on the involvement of private actors, both people and businesses. The working method can become a model to be applied also in other European co-operation cases.
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